I've had multiple conversations today regarding the crass and thoroughly mercenary way an employee at DC was allowed to treat the passing of our friend Joe Kubert. As numerous individuals pointed out in posts to DC and elsewhere, the initial announcement of the death of an associate is hardly occasion to hype the company's products. At best, this hastily hacked out copy was the work of an immature, amateur, inexperienced copywriter who didn't know Joe Kubert from Joe the Plumber. At best.
I think it's fair to say that the legion of those who care--Joe Kubert's family, friends, fans, and indeed, the entire international body of gentlefolk who assemble as comics fandom who were sorely insulted by DC's insensitive treatment of this solemn moment--are owed an apology by whomever it is that now sits at the helm of DC Entertainment. The crass, classless, opportunistic "announcement" of Joe Kubert's death only added insult to those injured by Joe's passing. I dare say it's something that wouldn't have happened on Paul Levitz's watch.
Contrast the way DC announced Joe's death with the way the matter was handled by any of the industry's news sites. Scores of comics reporters and bloggers took time to offer tasteful words of tribute to Joe Kubert accompanied by carefully considered references to his historical significance. Tom Spurgeon--always a go-to source for accurate information, respect and style--offered a New York Times-worthy presentation of facts and analysis, dignifying Joe's more-than-impressive life and industry significance. Should DC have offered less?
Seriously: Someone at DC Entertainment owes us a huge apology.